With over a decade of experience, Cassie has helped numerous students secure acceptances to their desired colleges, spanning from highly competitive institutions to smaller private schools. She has assisted thousands of students in finding their ideal college fit, developing strong applications, and crafting compelling essays. She is a seasoned expert in the field, holding a Master’s of Education in School Counseling, is a member of the Independent Educational Consultant Association, and is accredited by the American School Counseling Association. Additionally, she is a National Board Certified Teacher.

Read on to learn more about Cassie’s personal journey throughout college and professional life, as well as her expert advice for students applying to college.

Cassie O’Neil, SoFlo College Counselor

Cassie’s College and Professional Journey

Like many high school students, I explored a variety of different career paths. I always loved science and was interested in healthcare, so I decided to major in nursing. I attended East Carolina University, drawn in by their strong nursing program and beautiful campus. However, during sophomore year, while working with cadavers and needles, I realized this field was not for me. At the time, the only thing I was certain of was that I loved working with people. After several conversations with my college advisor and a few different job shadowing experiences, I landed on Recreational Therapy and earned a bachelor’s degree in the field. 

My early career was spent conducting therapeutic social and emotional learning services to adults in psychiatric care. After working in the mental health field for three years, I felt that I could use my skills and experiences to assist a younger population towards achieving their goals and opted to return to college to earn a master’s degree in school counseling. For the next ten years, I worked as a high school counselor, serving a large, diverse school known for its high academic standards. 

I loved working as a high school counselor, however, I was responsible for such a large number of students that I found it impossible to provide the level of time and support that the students deserved. This inspired me to transition to individual college admissions counseling, where I can offer personalized support to students, helping them meet their goals and receive clear guidance throughout the college prep, search and application process.

Cassie’s College Application Advice

What do you think are the key factors students should consider when selecting colleges to apply to? 

Choosing best-fit colleges is an individual process. There are many factors to consider that can support students with making informed decisions. Although every family member, friend and neighbor may have an opinion about where you should apply (which can give you a great place to start), it’s important to focus on what matters the most to you.

Here are a few things to start with: The availability and quality of your intended major or minors. Consider the distance from home – how far do you want to be from your family or support system? The atmosphere – do you want to be in a big city, enclosed campus, or maybe something in between? Look for available enrichment opportunities such as internships, co-ops or study abroad programs. Check out the campus life in terms of sports, clubs, and social activities offered. Research the climate – you could potentially be living there during four different seasons. Think about the population – do you want a large, medium or small school? Other factors include the level of diversity, housing options, counseling and support services offered and transportation options. Cost is another major factor, so be sure to assess the total cost of attendance, including tuition, fees, housing, and other expenses. 

One of the best things you can do is expose yourself to available information through resources such as campus tours, college websites, and interviews with staff, alumni or current students. 

Can you share some effective strategies for writing a standout personal statement essay?

The secret to writing a great personal statement? Be genuine. Go in with the mindset of “What do I really want colleges to know about me?” rather than “What do colleges want me to say?”. Use this opportunity to tell colleges about who you are as a person and provide information that could not be found elsewhere in your application (avoid making this essay a laundry list of your extracurriculars). Reflect on significant experiences, personal growth, achievements, challenges, interests and values that have shaped who you are or relate to your passions. Think about your unique strengths and personal qualities that you want to highlight. Be personable, specific and original. I would recommend doing your homework before you begin writing – read sample essays, organize your thoughts and create an outline of your story, including what you want colleges to know about you. 

How can students best demonstrate their unique strengths and experiences in their application?

A great way to show colleges your strengths and experiences is by highlighting the events that have been important to you through your activities. When choosing extracurriculars throughout high school, think about connecting your activities to things you are passionate about, or interested in exploring. You do not have to be involved in a million different extracurriculars, but invest time and energy into the things you chose to do. Look for ways to explore your interests outside of the traditional classroom setting. Consider making an impact in both your school and in your community through opportunities such as volunteering, school clubs, internships, jobs, passion projects and more. Look for areas that you can show commitment and leadership. Start a resume early, so that you do not forget all of the important things you accomplished. Keep track of your impact in terms of quantities as well (ex. How much money you raised at a fundraiser or how many students you tutored in a school club). Use the “show, don’t tell” motto, and colleges will see that you are the real deal. 

What advice do you have for students who may not get accepted to their first-choice schools?

You may not get accepted into every school you apply to, and that is ok! Of course, it can be disappointing, but it is important to remember that there is simply not enough room for all of the qualified students that apply to receive acceptance letters. That is why it is so important to give yourself options and fallback plans. Do your research and create a balanced college list that contains reach, target and safety schools that each provide opportunities that make sense for you. In the end, you may be surprised that you landed where you were supposed to. And don’t forget, if you decide you are not happy with the college you attend, you have the option to go through the transfer application process in subsequent semesters.

Submit Your Best College Application With SoFlo

Your SAT or ACT score can make or break your application. SoFlo Tutors will help you reach your target score so that you can attend your dream school. All of our tutors attend top universities around the nation and scored in the 99th percentile on their SAT. They will work one-on-one on you to identify and improve your weak areas and increase your chances of getting your target score. Our tutors schedule to sessions to your availability and our costs start at $60/hour. Check out our tutoring services to book a session!

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